North American esports organisation FaZe Clan has partnered with sportswear brand Kappa and social media agency 433 to create real-life versions of its FIFA 21 digital football kit.
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FaZe Clan is an esports organization based in the United States that currently has teams in Call of Duty, Counter Strike: Global Offensive, PlayerUnknown's Battlegrounds, Tom Clancy's Rainbow Six Siege, and FIFA. They began as a YouTube sniping team before their first competitive roster in Black Ops II. They are the most subscribed eSports organization on YouTube with over 4 million subscribers. Pre-order FIFA 21 before October 9th and get new FUT Kits and Stadium Items designed by Anitta, Rema, Lil Mosey, DAVE and BEAM. And on October 1st, watch more than 50 soundtrack artists come together on their respective channels to celebrate the upcoming launch of FIFA 21 in the FIFA World Premiere. Once you open the FIFA 21 Kit Creator website, you will see a lot of options on the left side. Instead of choosing from the available brand presets, you can upload you own brand logo in PNG format. After that you need to upload your own team logo, sponsor logo, back sponsor, and sleeve sponsors in PNG format.
The FaZe Clan FGS 21 Kit was originally released in FIFA 21 last December as part of the FGS esports team vanity collection. However, given the virtual item’s popular response, FaZe Clan will release physical versions of the kit tomorrow (February 23rd) at 12pm PT.
According to the press release, this is the first time that FaZe Clan has released a physical product parallel to a virtual release.
FaZe Clan CEO Lee Trink commented: “Our collaboration with Kappa and 433 expresses the natural cultural convergence of the gaming and football communities.
“Bringing a virtual kit to life physically is a first for us, and gives us a new lane for fans to interact with and rep FaZe in multiple ways.”
The limited-edition kit, which includes a football jersey and shorts, will feature Kappa’s logo plus the number four on the right sleeve to represent 433. Both the shorts and Jersey can be bought separately from FaZe Clan’s shop with both items together pricing at $120.
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This isn’t the first time that Kappa has teamed up with FaZe Clan. The sportswear brand first partnered with FaZe in 2019 to create a thirteen-piece merchandise collection and a pop-up store in Los Angeles.
“As the official kit supplier to several clubs featured in the game, we are thrilled to partner with FaZe Clan for another exciting collaboration,” added Lorenzo Boglione, Vice President of Sales for BasicNET.
“FIFA 21 is one of the best sports titles ever created. As the global transcendence of esports continues, this partnership represents our commitment to authentically bridge the gap between sports, fashion, and gaming.”
Esports Insider says: FaZe Clan’s latest apparel drop continues to highlight the organisation’s willingness to attach itself to FIFA and football in general. This partnership, alongside its recent collaborations with Man City, which have been both esports and football-focused, also shows how FaZe has identified a key mainstream market and is using commercial activities to enhance its own brand.
Fifa 21 Faze Kite
ESI Digital Spring | 30-31st March
Fifa 21 Faze Kitty
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